Ad campaign aims to educate California teen drivers

Car Accidents,Our Blog | October 30, 2015

The National Highway Traffic Safety Administration announced recently that it would be partnering with the Ad Council on a PSA related to underage drunk driving. The PSA was created as part of National Teen Driver Safety Week and aims to show teenagers that drinking and driving can lead to permanent consequences. Footage for the commercial was shot entirely on an iPhone and portrays drunk driving as a party foul.

However, the commercial stresses that unlike spilling a drink, drinking and driving is something that no one will forget. Those who view the commercial can then go to a dedicated website to learn more about the consequences of drinking and driving. According to the NHTSA, nearly a quarter of drivers under 21 involved in fatal car accidents had alcohol in their system. Nearly half of teens who die in alcohol-related car crashes were the ones who caused the crash.

The website will also provide excuses for those who don’t want to get in the car with a friend who has been drinking. Although this commercial is aimed at teen drivers, it builds on previous campaigns attempting to educate adult drivers on the dangers of buzzed driving as well as the importance of designated drivers.

In the aftermath of a car accident, an individual may suffer from broken bones, lacerations or other injuries. An individual who has been hurt in an accident involving someone driving under the influence of drugs or alcohol may be entitled to compensation. An attorney may be able to help an injured victim obtain a financial award to help pay medical bills or make up for lost wages or lost future earnings. In some cases, punitive damages may be awarded to compensation a victim for the general negligence of the other driver.